NAMDONG

I worked with Verve on this pop-up event for Namdong Korean noodles. They are a new player in the noodle market and they were setting up a launch campaign in Dublin.

The Creative Director at Verve supplied me a in-depth briefing deck with info on the event, mood boards and graphic lock-up designs. The main focus was to convert a old ambulance into a tasting truck and also outdoor areas for seating, photo opportunity and gazebo serving station. This would be presented in 3 tiers, Gold, Silver & Bronze depending on footprint at different locations. The over all look & feel was ‘K-Pop’ bright colours and neon’s.

We sourced the truck from Turbosquid.com then stripped out the internals in the back and built the internals first.

All the outside areas I used tent and gazebo from my arsenal of pre-builds.

Next step was to texture up the truck and outdoor areas with branding. They were specific to have the visuals in a car park so I created a edge of a car park and used a suitable HDRI for lighting and background.

Once the ‘Gold’ tier was created, the ‘Silver ‘ & ‘Bronze’ were quick to create using all the elements from the ‘Gold’ version.